GAAS 2014: Agenda for Day Two

Hyatt Regency O'Hare
(tentative and subject to change)

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Wednesday, May 21

7 a.m. – 8 a.m.
Networking Breakfast

8 a.m. – 8:45 a.m.
Breakout Seminars - Session #1 (select one of three)

#1 - Developing a Real Plan for Strategy, Action and Results
Charles Dayton, President, ActionStrategy

Too many businesses today have a strategic plan that does not match up with reality. As a follow-up to last year's session at GAAS 2013 on the "fake work" phenomenon that mires employees in redundant tasks that result in low morale, cost overruns and organizational stagnation, this session will look at the most basic ingredient to doing real work, which is strategy. While fake strategy sets up an organization and team to do a lot of fake work, a real strategy is actionable and concrete. This hands-on session will help participants elevate their current plans and identify specific methods to develop real strategy that will lead to real results.

#2 - Is A Heavy Duty Expansion in Your Future?
John Blodgett, Vice President, MacKay & Company
Molly MacKay Zacker, Vice President, MacKay & Company

How well do you understand the commercial vehicle market? MacKay & Company will provide an overview on two areas of interest to this segment and the potential opportunities for your company to expand into this market. Value line demand and availability in the commercial vehicle segment continues to increase through aftermarket and OES channels.  Key information will be presented on how fleets perceive value lines, what drives selection, what components are sourced in greater quantity and where is the point of purchase for value lines. The second part of the breakout session will provide insights on what heavy duty distributors expect from their suppliers. MacKay & Company is a specialized management consulting and market research firm recognized for their commercial on-highway vehicle practice.

#3 - The Journey From Employee to Trusted Advisor
John Passante, President and CEO, The Organizational Development Group
Tom Stockham, CEO, eXperticity

This session will look at management and development training that can transform your employees into focused, trusted advisors, who put the customer first and help drive your company's value proposition. This breakout session will stress the paramount importance of the human side of the business enterprise and how each employee has the potential to be a trusted advisor. As noted experts on leadership and training, John Passante and Tom Stockham, will share insights on how creating trusted advisors is the key to:

  • Engaging customers in meaningful conversations
  • Building trust and loyalty with customers
  • Articulating the company's brand story with integrity
  • Improving employee loyalty and reducing turnover
  • Maintaining brand integrity
  • Reducing customer/product returns
  • Tackling multiple chances of distribution

9 a.m. – 9:45 a.m.
Breakout Seminars - Session #2 (select one of three)

Seminars from Session #1 (see selection above) will be repeated during this hour.

9:45 a.m. – 10 a.m.
Networking Break 
Sponsored by eXpertcity

10 a.m. – 10:15 a.m.
Mort Schwartz Excellence in Education Award
Kathleen Schmatz, President and CEO, Auto Care Association

The Mort Schwartz Excellence in Education Award is given annually to the person, company or educational institution that best advances the concepts and programs for education or continuing education in the North American automotive aftermarket. It is administered by the Automotive Aftermarket Industry Association (AAIA) Education Committee, and was created to reward innovation of new aftermarket education programs, advancement of existing programs and/or superlative effort to further promote the educational programs or education fund raising efforts established by its namesake.

10:15 a.m. – 11 a.m.
Wall Street's View of the Industry
Bret Jordan, Managing Director, BB&T Capital Markets

Bret Jordan will provide his unique perspective on Wall Street as one who writes equity research exclusively on the automotive aftermarket. BB&T Capital Markets looks at the aftermarket across the supply chain from manufacturers to distributors to service and repair from a Wall Street perspective. His presentation will provide insight, recommendations and considerations for everyone involved in the aftermarket.

11 a.m. – 11:45 a.m.
Details - Things That Matter to the Aftermarket
Derek Kaufman, CEO, Mission Motors

As the closing speaker of GAAS 2014, Derek Kaufman will give a fast paced overview of technology trends, market changes and political regulations that will affect the automotive aftermarket in the next three to five years. Kaufman will also provide a summary of our two days of presentations and offer his own thoughts on the key challenges and opportunities for aftermarket businesses.

Topics covered could include:

• Telematics
• Powertrain Trends
• The Growth of Electric Vehicles
• The Impact of Natural Gas
• The Increasing Power of Hand Held Devices
• NHTSA's V2V Strategy
• EPA's CO2 Strategy
• Europe's eCall as a Model for USA's Emergency Call  Service
• OEMs versus the Corner Garage

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