2011 GLOBAL AUTOMOTIVE AFTERMARKET SYMPOSIUM
Click here for the 2011 Global Automotive Aftermarket Symposium brochure
Agenda
2011 Global Automotive Aftermarket Symposium
Wednesday, May 18 and Thursday, May 19
Hyatt Regency O’Hare
(tentative and subject to change)
WEDNESDAY, MAY 18
7 am - 8 am
Continental Breakfast
8 am - 8:15 am
Greeting, Conference Overview and Scholarship Report
Dave Caracci, Chairman, Global Automotive Aftermarket Symposium
Pete Kornafel, Chairman, Global Automotive Aftermarket Symposium Scholarship Committee
8:15 am - 9 am
The Great Recession is Over: Now What?
William A. Strauss, Senior Economist and Economic Advisor, Federal Reserve Bank of Chicago
Even though the economy has gained ground since the official end to the "Great Recession," it has largely been due to growth in manufacturing and the prospects for a return to robust growth seem far off in the near term. This enlightening presentation will look at the path forward from recession to recovery. Gain insights on the signs of growth and areas of concern in this global economic outlook and presentation by one of the Symposium's most popular presenters.
9 am - 9:45 am
Capitalizing on Emerging Markets
Moderator: Jeremy Denton, Vice President, Programs and Member Services, AASA
Panelists: David Coolidge, Executive Vice President, Americas,
Global Automotive Aftermarket Division, BOSCH GROUP, Mike Hanley, Partner, Ernst & Young
David Overbeeke, President, Global Brake & Chassis Division, Affinia
For most aftermarket companies, the opportunities for growth lie in world markets. A panel of experts with years of experience in foreign markets will provide practical advice and real world analysis on how aftermarket companies can enter new markets and the potential risks. Issues surrounding currency, finance, politics, operations, brand positioning and access to raw materials are among the market entry challenges they will tackle. In addition, they will survey the world market landscape and the growth regions that aftermarket companies can capitalize upon.
9:45 am - 10:30 am
Break
10:30 am - 11:00 am
The Service Bay of Tomorrow
Chris Chesney, Director, Customer Education, CARQUEST Technical Institute
Tomorrow's service challenges will not differ much from today, so automotive repair professionals must be prepared to address the new technologies and challenges they face in order to make a
profit and service their customers. Repair shop survival will continue to be a need to find skilled technicians that can address any service challenge and to get more production from sales and service
personnel. Addressing the service needs of vehicle owners, in a timely fashion, will still be the goal. This presentation will focus on current and soon to be released technologies that must be understood in order for every member of the automotive service industry to survive. Particular attention will be paid
to the role that jobbers, WDs and manufacturers can play in helping tomorrow's repair shop owner succeed.
11:00 am - 11:45 am
The Business Side of Racing
Moderator: Paul “Scooter” Brothers, Co-owner and Director of R & D, COMP Performance Group
Panelists: Clay Millican, Driver and Team Manager, MPE Motorsports
Jeff Neal, General Manager, Quarter Master®
Brent O’Neill, Owner, Performance Tech Motorsports
Millions of dollars are spent each year to support professional race teams across various platforms from sports cars to oval tracks to drag racing. Sponsorship is a critical element to the success of any race team, but how does the sponsor get the most return for their investment and how can the race teams help? This presentation will look at the current economy, fan demographics, the business model of a modern day professional race team and how their sponsors can get the most out of racing. Panelists will be comprised of competitors in three series.
11:45 am - 1:00 pm
Lunch and Special Presentation
Janis Roznowski, Founder and Director, Operation Comfort
1:00 pm - 2:00 pm
Challenges and Opportunities in the South American Aftermarket
Moderator: Ed Szubielski, Vice President, Global Commercial Markets – Global Aftermarket, Federal-Mogul
Panelists: Bruno Bortesi, General Manager, Carvica C.A.
Gerson Prado, General Director, SK Automotive - Shark Group
Joe Sera, Director of Latin America and Global Logistics, Gates Corporation
South America is one of the hottest opportunities for aftermarket growth. Find out why and
the challenges that aftermarket manufacturers and distributors face when conducting business in the region. You’ll hear from two leading aftermarket manufacturers with a presence in the region, and leading WDs in Brazil and Venezuela.
2:00 pm - 2:45 pm
The Critical Role of Career and Technical Education for Tomorrow's Aftermarket
Bryan Albrecht, President, Gateway Technical College
Frederick Brookhouse, Education Business Development Manager, Snap-on Industrial
Roger Tadajewski, Executive Director, National Coalition of Certification Centers (NC3)
The aftermarket needs a strong workforce in order to grow and to service the vehicles that will enter the shop of tomorrow. Getting students properly trained involves a strong partnership between educational institutions and the industry. This presentation will look at the National Coalition of Certification Centers (NC3) that was developed to help bridge the gap between industry and education. As the United States and world economies recover, workforce supply and quality will become the competitive benchmark. In this presentation, representatives of industry, education and NC3 will provide the framework for understanding the critical role that career and technical education will play in training tomorrow's aftermarket workforce. Attendees will learn how to build local partnerships utilizing the NC3 model.
2:45 pm - 3:30 pm
Coffee Break
Sponsored by BB&T Capital Markets
3:30 pm - 4:30 pm
Technology Enabling Transparency in the Aftermarket
Moderator: David Sturtz, CEO, RepairPal
Panelists: Greg Buckley, Partner, Buckley's Auto Care
Jim Dykstra, Owner, Dykstra's Auto Service
Consumer marketing within the auto repair industry saw little change for the past 20 years, with Yellow Pages advertising and reminder post cards dominating shop marketing budgets. The arrival of the Internet, more than a decade ago, had little impact on the way shops won and retained customers. That changed about four years ago as an array of online players became the source of consumer information and influence. Consumers have more information than ever before and are very keen to use it. These changes are accelerating and shops that have prospered in the old environment are being forced to adapt just to stay in business. This panel will discuss the types of information consumers now
have access to, how that changes their expectations for service and how some consumer-facing technicians have made progress in adapting to the new environment.
4:30 pm - 5:15 pm
The Aftermarket on Wall Street
Tony Cristello, Managing Director, BB&T Capital Markets
Tony Cristello will provide his perspective on Wall Street as one who writes equity research exclusively on the automotive aftermarket. BB&T looks at the aftermarket across the supply chain
from manufacturers to distributors to service and repair from a Wall Street perspective. His presentation will provide insight, recommendations and considerations for everyone involved in the aftermarket.
5:30 pm - 7 pm
GAAS Reception
Sponsored by AAIA, AASA, AIA of Canada, ASA, ASAAA, SEMA
THURSDAY, MAY 19
7 am - 8 am
Continental Breakfast
8 am - 8:30 am
Polk Inventory Efficiency Awards
Mark Seng, Vice President, R.L. Polk & Co.
The 7th Annual Polk Aftermarket Inventory Efficiency Award will be presented during this year’s
Symposium. The award, given to both a manufacturer and distributor, is designed to recognize and reward aftermarket companies for process improvements relative to inventory efficiency. This
presentation is intended to foster a spirit of industry collaboration and cooperation to help provide solutions to the challenge of inventory management within the automotive aftermarket.
8:30 am - 9:00 am
What Do Women Want?
David Portalatin, Director of Industry Analysis, NPD Group
The automotive aftermarket is a category that has been traditionally dominated by the male shopper.
However, marketers of automotive products are finally taking notice of the buying power women have traditionally held in other markets, and have long sought ways to make their products and retail environments more appealing to women. In the past, men were typically responsible for all automotive care and maintenance, including fuel purchases, but is that primacy declining? David Portalatin, NPD automotive industry expert will look at research on female shoppers and examine the questions: What influence do women have in the purchase process? How can product marketers better tap into the buying power of women? What role does social media play with so-called "Social Media Moms?" In addition, Portalatin will unveil customized research on the subject for the first time at GAAS 2011.
9:00 am - 10:00 am
Changing Face of the Aftermarket
Moderator: Donna Wagner, Marketing Communications Manager, Wells Manufacturing
Panelists: Amy Bonder, Vice President, Commercial Effectiveness,
Advance Auto Parts, Inc.
Laura Teste, North American Director, Under-Hood Product Lines, Global Aftermarket,
Federal-Mogul Corporation
Susan Ulrey, Executive Director, Sales Operations and E-Commerce, North American Aftermarket, Tenneco Inc.
The changing face of aftermarket includes the increased prominence of women in the industry. Their presence continues to grow because it's a great career choice. A panel of women from distribution and manufacturing will tell their own career stories and share their insights on how the aftermarket can
benefit from women’s skills. The panel will look at how the workforce is trending toward more women (more women than men graduating college), and how everyone in the industry can effectively work with women customers. The panel will look at how aftermarket firms can capitalize on these trends.
10 am - 10:30 am
Break
Sponsored by Northwood University
10:30 am - 11:15 am
University of the Aftermarket Leadership 2.0 Team Presentation:
OE Warranties and Their Impact on the Aftermarket
Team Members:
Aaron DiBucci, Independent
Todd Friedt, Regional Manager, Affinia
Brad Sechrist, CFO, Motown Automotive Distributing Co. Inc.
Glenn Schaeffer, DC Sales Manager, CARQUEST Canada
Leadership 2.0 is the aftermarket's premier professional development program and a cornerstone of the
industry's efforts to develop the next generation of aftermarket leaders. The program consists of two intellectually stimulating five-day sessions conducted on Northwood University's Midland, MI and West Palm Beach, FL campuses, as well as off-site team research projects. The best project, as determined by the class, is presented during the Symposium. The next Leadership 2.0 class will be held Sept. 12-16, 2011. Visit www.universityoftheaftermarket.com for more details.
11:15 am - 12 Noon
What's Driving Detroit?
David Cole, Chairman Emeritus, Center for Automotive Research (CAR)
It's not an understatement to say that the U.S. auto industry has been in turmoil the past few years with
government bailouts and a steep drop in new car production. The importance of the automotive industry, and especially manufacturing in this country, will remain a key focus for policymakers, business and technology leaders, the financial world, and labor. A popular industry leader and media spokesperson, David Cole will provide important trends and changes related to the automobile
industry and society at the international, federal, state and local levels. He will help link trends from original equipment car makers and how they will impact upon the aftermarket in both the near and long term.
12 Noon
Conference Wrap-Up
Dave Caracci, Chairman, Global Automotive Aftermarket Symposium
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